Episode 4 Ann Bastianelli Storytelling In Business & Life

Episode 4 Ann Bastianelli Storytelling In Business & Life

21 Jun, 2019

Early in Ann's career she was the press agent for IU Head Basketball coach Bob Knight. Ann's journey continued into advertising and product development for national brands including ‘2 Scoops of Raisins’ for Kellogg’s Raisin Bran, Leggo My Eggo, The talking Parkay Margarine tub, and McDonalds Happy Meals. Today Ann is president of Anthology consulting and Senior Lecturer at Kelly School of Business at Indiana University in Bloomington Indiana. Ann has some great insight into storytelling in advertising, business and life.

 

The storytelling series was born out of 16 interviews I did in 2014 for a documentary on storytelling and how we use storytelling in all walks of life. Life and work pulled me away from the project and the awesome interviews have sat on my hardrive since then. I am now releasing the interviews in podcast format.